Building blueprints, bridges & brands
Mae is a boutique agency who specialise in delivering label services for entertainers across all sectors from Africa and the Diaspora. With a mission to “Build blueprints, bridges and brands”, this premium international team seamlessly apply efficient, effective and impactful strategies across project activation, product management, brand strategy, artist development, marketing and public relations.
With a global team of well-traveled, seasoned, and experienced professionals MAE, offer stellar services with measurable results. Founded in January 2023, MAE focuses on the sole goal of increasing the awareness of entertainers’ brand and improving the visibility of their products with excellence, integrity and purpose.
We offer a wide range of services to help our clients achieve success in the entertainment industry, including:
Project Activation is our full service approach to rolling out your next release. We understand that a great strategy and detailed plan increase your chances of success so we bring our wealth of experience to offer structure, access and results. Whilst the talent focuses on the art, we define the release timeline, direct the creative assets, map
out the marketing, manage the administration, coordinate distribution, enable product management, lead project management, liaise with third parties and more.
Talent development is the process of refining, honing and building your craft to develop a solid skill set necessary to thrive in the entertainment industry. With our knowledge, and experience, you will improve your artisty, progress your brand and increase your awareness. All of this is essential to take you from where you are to where you ought to be. With diligence and dedication. we provide training, strategy, and opportunities to position you for greatness; providing access to lucrative opportunities with major and independent labels and agents.
Publicity revolves around raising the profile of the artist via brand journalism, reputation management and media relations. Our team of experienced music publicists leverage special relationships and our stellar reputation to secure media coverage
for clients in a variety of outlets, including print, online, and broadcast media. We work closely with each client to develop a well tailored PR strategy and plan that helps them gain exposure whilst building their brand.
The difference between a musician and a star is their brand. It’s much more than your visual identity; your logo, colour palette, imagery and typography. Your brand consists of your vision, mission, core values, tone of voice, brand archetype, audience persona and more. With our skill, experience and knowledge, we conduct thorough audits to determine where you are, work hand in hand to define your target model of where you want to be, and outline an effective roadmap to get you there.
Consulting Services matters most when you have the vision but not the tools to make your dream a reality. That’s where we step in. The entertainment industry is a highly valued, fast paced environment but it’s not devoid of factors and scenarios that prove to be difficult to understand and navigate. With our access and experience, we understand the business so we inform strategies, plans and roadmaps to take you from where you are to where you want to be. We possess the listening ears and the working hands to take your career to the next level.
Marketing is anchored on transformation and conversion; evolving passive consumers into active fans. Using our experience, we combine industry norms and best practise to work closely with clients in developing bespoke strategies, plans and campaigns tailored to their needs, wants and goals. Strategically positioning their releases to reach their target audience. This is achieved via digital amplification, social media advertising, community management, influencer marketing and more.
EFFICIENT & EFFECTIVE
Collaborating with emerging, existing and established talent is our forte. Hover each image to see what our clients have to say about their experiences with us!
"Working with the team is great and we are all on the same page in terms of goals. A lot of the stuff we did together in 2024 were short notice and we still achieved high results”
Didi, Osas' Manager
“It was a fantastic experience working with the MAE team, and Im looking forward to
executing more projects with them in the future”
Tayo Aina, Travel Content
Creator
“It was great working with the team and honestly enjoyed all the work that was put into every aspect of last year's campaign. We hope to make an even greater impact this year”
Adun, Solis4evr’s Manager
Gracey Mae, Head of Label Services
.jpg?etag=%2212c6ee-67b5ec5e%22&sourceContentType=image%2Fjpeg&ignoreAspectRatio&resize=1500,994&quality=85 "Bob Marley")
